There's a smell wafting through the streets of Melbourne, mingling with the ever-present aroma of roasted organic coffee beans.
The smell of yet another AFL fairytale.
The previous two seasons have seen the Western Bulldogs break their 62-year premiership drought, followed by the Richmond Tigers snap their 37-year dry spell.
Many punters are of the belief that after spending so many years in AFL wilderness, the Demons are on the verge of claiming their first flag in 54 years, completing the trifecta of fairytales.
Their dynamic and 'attack at all costs' style of footy is reminiscent of both the Dogs and the Tigers before them.
This is why, if they play at their best, they will make light work of the Hawks.
While Melbourne's momentum is mounting with consecutive wins over the Eagles, Giants and Cats, Hawthorn had the handbrake put on their forward thrust with a meek performance against the Tigers last week.
They lost by 31, but it could easily have been more.
Alastair Clarkson will need to orchestrate another tactical masterclass if the Hawks have any chance here.
You wouldn't put it past the four-time premiership coach.
Especially considering that when these teams last met in Round 4, the Hawks did a demolition job on the Demons in a dominant 67-point win.